Released in Cinema by Warner Brothers on 6th April 2023

Also now available on Amazon.

“Air”, directed by and staring Ben Affleck, is great fun and has a killer soundtrack too.

The story follows shoe salesman Sonny Vaccaro and his pursuit of basketball legend Michael Jordan for an endorsement deal with Nike.

We loved the insight into the uncompromising vision of Jordan’s mother (Viola Davis) who knew the worth of her son’s immense talent and drove a deal that changed the game forever!

"A slam dunk of a movie, 'Air' captures the essence of the sports marketing industry. Affleck's portrayal is mesmerising, shedding light on Jordan-Nike legacy."
- The Sneaker Enthusiast Weekly

Set in the 1980s and 1990s, the film delves into the cutthroat world of sports marketing (and tracksuits!) as Vaccaro, portrayed by Matt Damon, navigates rival companies, skeptical Nike executives, and Jordan's own reservations.

Through Vaccaro's relentless pursuit, "Air" provides insights into the intricacies of the industry, the personal sacrifices of ambition, and the iconic partnership that changed the sports and business world forever.

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