Campari Red Diaries x Everyman

February 2018

Partnership to raise awareness of the Campari's new cocktail and short film, The Legend of Red Hand, at Everyman Cinemas.

Why

Help raise awareness of the new Campari Red Diaries short film The Legend of Red Hand starring Zoe Saldana and launch Campari’s new cocktail, the Milanese G&T.

What

An exclusive screening for press and influencers with a London-wide sampling campaign at Everyman Cinemas to offer complimentary Milanese G&Ts to customers. The campaign was supported with comms from Everyman channels.

Impact 

Est. reach: 910,983