NOWNESS x Jameson First Shot

Strategic Partnership

Awareness driving campaign, featuring online content, social and live experience

To create awareness for Jameson First Shot 2017, eff partnered Jameson with the influential global creative platform, NOWNESS.

NOWNESS created social and online comms to promote entries for the short filmmaking competition. They featured 2016 JFS winner, Kat Wood, and a curated playlist of her favourite short films. The NOWNESS team also selected the 3 winning JFS 2016 films amongst their top picks.

The partnership also included a launch party for the release of Robot and Scarecrow, a short film produced by Michael Fassbender and starring Jack O’Connell. Cast and crew were amongst almost 400 guests at the event, to promote JFS and sample Jameson Lime and Ginger. 

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