Work

22.02.2017

A Cure For Wellness Multimedia Screening

Event Production

Multimedia preview screening of A Cure For Wellness with immersive set dressing.

To celebrate the release of A Cure For Wellness, we worked with 20th Century Fox to create a multimedia screening for press at Vue Piccadilly.

We took over the cinema’s 1st floor with props and set dressing all to give guests the illusion they were patients at Volmer Institute. We bought in dentist chairs, bath tubs and even eels – all key parts of the film – to add immersive and interactive elements to the screening.

There were also several doctors on hand to advice and treat, which created great opportunities for guests to share their experiences online.

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