Adam Buxton’s Bike Powered BUG

Pedal powered BUG screening with Lipton Ice Tea

We teamed with Lipton Ice Tea and BUG to create the first ever BUG on bikes.

As part of Lipton Ice Tea’s Extend Your Weekend campaign, we helped to create the very first bike powered BUG screening with Adam Buxton at The Truman Brewery. It was a live show which brought big-screen exposure to the best in music videos, from the masters to the newcomers.

Cyclists gave Adam the pedal-power he needed to bring his London inspired video gems to life. Breakfast was served by 26 Grains. Combining music, comedy and film, it was a great way for guests to make the most of their morning commute whilst being refreshed for the rest of their day.

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