The Mercy

Film Promotion

The incredible story of amateur sailor Donald Crowhurst and his solo attempt to circumnavigate the globe.

Working with StudioCanal and Human After All, we created an illustrated folding piece of print to bring the true story of The Mercy to life ahead of it’s release in cinemas. Starring Colin Firth and Rachel Weisz, the film is based on the true story of the attempt by the amateur sailor Donald Crowhurst to complete the Sunday Times Golden Globe Race in 1968

Using a beautiful navel inspired design and Crowhurst’s actual log book entries we documented his journey from his boat building preparations to venturing out to sea, this helped introduce new audiences to his story and remind those who had already heard of it what an brave adventure he embarked upon against all the odds.

These fold outs were displayed in cinemas across the UK ahead of release on 9 February 2018.

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