EE

February 2017

Partnership to raise awareness of EE’s 20-year sponsorship of the BAFTAs through free nationwide cinema screenings of BAFTA-winning films.

Why

To mark the 20 year milestone of EE's partnership with the BAFTAs and offer EE customers the chance to see BAFTA-winning films in the cinema for free.

What

EE customers were offered free tickets to screenings of two of the year’s biggest BAFTA-winning releases, Damien Chazelle’s La La Land and Luca Guadagnino’s Call Me By Your Name. Tickets were available through ourscreen for 20 cinemas across the UK, exclusively available to existing EE customers.

Impact 

70 screenings took place nationwide with more than 11,000 free tickets given away.