Experiential & Partnerships.

Experiential & partnership activity with Jeep and Universal Pictures (Jurassic World: Fallen Kingdom), inviting London’s South Bank to experience the thrill of the chase in the all-new Jeep Wrangler.

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Why

To raise awareness of the all-new Jeep Wrangler and celebrate the Home Entertainment release of Jurassic World: The Fallen Kingdom.

What

An installation on London’s South Bank saw a life-size Tyrannosaurus Rex erected alongside the new Jeep Wrangler, as seen in Jurassic World: Fallen Kingdom. Passers-by were invited to climb inside the new Jeep Wrangler and receive a photo of themselves being chased by the 40-foot dinosaur, all shared via the Jurassic World social media channels.

Impact

3m+ (Reach/ OTS) via footfall, publicity and social media.