M&M's

 

Experiential (online), Strategy, Creative & Partnerships.

A fully integrated campaign in partnership with ourscreen’s Virtual Cinema that aligns and strengthens M&'M’s association in the streaming space.

WHY

Strengthen M&M’s association with streaming by offering unique value to our audience whilst they are restricted and unable to meet up with friends to view content together. 

We wanted to create a regular moment of shared joy which users can share with family & friends, centred around shared screen time on a virtual platform.

WHAT

  • 2 complimentary screenings of family favourite, feel good films – Alan Partridge: Alpha Papa and Eddie The Eagle.

  • Complete takeover of ourscreen’s Virtual Cinema platform.

  • Curated exclusive content and conversation with film & entertainment talent such as Edith Bowman, Dexter Fletcher & Eddie ‘The Eagle’ Edwards.

  • Custom pre-show reels.

  • Bespoke asset suite created for the campaign in collaboration with Studio Moross.

  • The Virtual Cinema by ourscreen platform allowed fans to interact with talent whilst the movie was playing.

  • Collaborated with influencers such as Olympic snowboarder, Jenny Jones, to promote screenings.

  • Full marketing takeover on social media, email + PR multi-channel media spend

IMPACT 

  • Publicity campaign total reach: 4,737,000

  • Talent reach: 272,000

  • Influencer total reach: 650,000

  • Total campaign reach: 10,362,426

  • Organic reach: 1,037,375

  • Total impressions: 17,300,000

 
elevenfiftyfive