MASSIVE: Youth Culture & Cinema

 

Creative, Strategy, Experiential, Influencer & PR.

The creation and management of a new brand connecting youth audiences to cinema, supported by the BFI & National Lottery.

Why

Celebrate the fun shared experience of cinema and offer younger audiences (specifically aged 16–30) a new way to connect to cinema.

What

MASSIVE drives audiences to cinema via preview screenings, dedicated Instagram & WhatsApp, bespoke partnerships, exclusive products, activations and much more.

Impact 

UK wide, supported by BFI & National Lottery.

MASSIVE now reaches 3 million + 16-30’s on a monthly basis, with additional partnerships introduced to match selected films. MASSIVE has supported films such as Yardie, Widows, Queen & Slim, Rocks, Saint Maud and Censor.

Watch: IF BEALE STREET COULD TALK (2018) + I AM NOT YOUR NEGRO (2017) James Baldwin’s words echo as loudly now as they did when they were first written. Two of his works - one unfinished - have inspired films on our #BlackLivesMatter Watch List
Watch: THE HARD STOP (2016) With most police officers in the UK unarmed - that role designated to specific firearms units - the number of police shootings are far fewer in the UK than in the US. But the death of Mark Duggan - a black man shot twice b
“Getting people to the whole story without hesitation or resistance or defensiveness is very, very, very difficult. People need really safe spaces to change their minds. And maybe that’s in the dark in a movie theatre.” - @rafaelcas
Watch: BLINDSPOTTING (2018) A self-proclaimed “buddy comedy in a world that won’t let it be one”, @daveeddiggs and @rafaelcasal’s BLINDSPOTTING is one of the most impactful portrayals of police brutality on film in recent yea
You monsters got me feeling like a monster in my own town. @blindspotting #BlackLivesMatter
“I believe greatly in the power of cinema to create change.” - Melina Matsoukas (@msmelina) #BlackLivesMatter @capitalxtra
Watch: QUEEN & SLIM (2019) QUEEN & SLIM was the first film we played in cinemas this year. Written by @lenawaithe, directed by @msmelina and starring @danielkaluuya and @jodiesmith, the film’s story was timely then and timelier now. . A
BLACK LIVES MATTER | ᵀᴴᴱ ᵂᴬᵀᶜᴴ ᴸᴵˢᵀ “Not everything that is faced can be changed, but nothing can be changed until it is faced.” - James Baldwin #BlackLivesMatter @capitalxtra
BLACK LIVES MATTER | ᵀᴴᴱ ᵂᴬᵀᶜᴴ ᴸᴵˢᵀ 15 films confronting the issue of race, injustice and equality, and a celebration of Black actors, writers and filmmakers. #BlackLivesMatter @capitalxtra
BLACK LIVES MATTER | ᵀᴴᴱ ᵂᴬᵀᶜᴴ ᴸᴵˢᵀ A spotlight on some of the most important Black stories in cinema. Join us to watch, listen, learn and act. #BlackLivesMatter @capitalxtra
when your mate's zoom background doesn't look quite right...
Revolution starter kit (minus the FBI pass). Illustration by @jackysheridan 🎅🏿
first day back in the office like
An important edition of ᵀᴴᴱ ᵂᴬᵀᶜᴴ ᴸᴵˢᵀ from @steve_stamp. Five films from black filmmakers in this time of introspection. Watch, listen and learn. @kuruptfm
the summer we all wish we were having. sat in restaurants, not talking to the people we're with. 🌞 @imdb
Behind the scenes on Bagnold 🎬 @capitalxtra
 
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