Mogul Mowgli
Tech, Creative, Strategy, Influencer.
The creation of an engaging movie website and supporting influencer outreach.
WHY
To engage an audience aged 18-25 with a focus on those with South Asian heritage, to run in tandem with the BFI’s core publicity campaign for Mogul Mowgli. Focusing on core elements of the film release while also providing access to tickets and showtimes.
WHAT
An interactive online experience showcasing musicians, artists & creatives of dual South Asian heritage. Including stories of how their cultural identity has inspired their work and shaped who they are as young creatives. Contributors include Riz Ahmed (star of Mogul Mowgli), as well as activist Amika George and writer Reeta Loi.
