Shaun The Sheep The Movie

February 2015

Giant installation PR stunt on the Southbank, London.

Why

Generate mass PR for the release of the film in London and the UK.

What

Working with Studio Canal, we created a giant Sean The Sheep installation on the Southbank, London for fans to interact with, covered by media including ITV’s Good Morning Britain who broadcast their morning weather report from Shaun. 

Impact 

Est. exposure 8million+

UK box office £14million

"BAAAH" – Shaun the Sheep