Warner Brothers

Experiential.

Live immersive theatre production & preview for the European launch of Conjuring 2.

Why

Create an experience to generate buzz and awareness of the film amongst horror fans in the UK & Europe.

What

Large scale experiential production. A seemingly simple showcase of exhibits from the film for press, became a terrifying, immersive, horror experience where guests reactions were filmed live using night vision tech and generating clips that were shared online.

Impact 

6 live shows / 3 days / 400 guests

Est. exposure 98million+

UK & Europe box office £25million