MASSIVE: Championing British Cinema

 

July 2018

A new brand from elevenfiftyfive and ourscreen, designed to connect younger audiences to British cinema in partnership with the BFI and BBC Radio 1 & 1Xtra

 

Why

To help offer younger audiences (specifically aged 16-24) a new way to connect with British cinema.

 

What

The development of a new brand, MASSIVE, with a dedicated Instagram channel, ambassador network and research model, offering exclusive previews and ‘Don’t Miss’ screenings of the British films Yardie and Widows.

 

Impact 

Reached 3.8 million young people across the UK so far, with the project continuing through 2019.

 
 
Gemma Cole