DONNIE DARKO : Watch Party

 

Strategy, Creative & Experiential (online)

An ourscreen Watch Party to celebrate one of our favourite classic films DONNIE DARKO.

Via our ourscreen channels we surprised twitter with a Watch Party celebrating the cult classic Donnie Darko. Anyone could join in alongside director Richard Kelly live from his home in LA. Those without the film were pointed towards a discounted AppleTV rental for the night.

We created ourscreen in 2014 as the worlds first crowd-sourced-cinema platform. During COVID lockdowns we pivoted and re-launched as a uniqie Virtual Cinema. A bespoke streaming platform for large scale co-viewing events, online.

  • 116k impressions from the ourscreen Twitter account.

  • 666 mentions of the #DonnieDarkoLive hashtag.

  • More than 21k engagements on #DonnieDarkoLive content .

  • 259k reached on Facebook pre-event, with over 5.5k registered to virtually ‘attend’ .

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