Altitude

 

Creative, Strategy, Experiential, Influencer & PR.

A campaign on MASSIVE our channels driving young audiences to purchase tickets to MASSIVE preview screenings and raise awareness of ROCKS’ theatrical release.

WHY

A collaboration with MASSIVE that amplified ROCKS to young audiences around the UK. MASSIVE supported ROCKS in the lead up to its theatrical release, with exclusive previews giving young audiences an early chance to watch the film and generate word of mouth.

Engage young people in the themes surrounding ROCKS by creating striking assets and content.

WHAT

  • 5 preview screenings nationwide.

  • Curated pre-show to play out ahead of previews in cinemas.

  • We teamed up with Studio Moross to create a bespoke MASSIVE x ROCKS asset suite that captured the spirit of film.

  • Full marketing takeover on social media, email, whatsapp + PR multi-channel media spend - targeted at 16-24s.

  • Editorial consent on the MASSIVE website.

  • New trailer announcement.

  • “Rocks, Paper, Scissors” interview with Bukky Bakray & Kosar Ali

IMPACT 

  • Sold out screenings in 4/5 venues. 449 free tickets claimed | 182 attendees | 81% occupancy.

  • Total reach: 944K Total impressions: 1.61M

  • Online reach: 347K Online impressions: 872K

  • Radio impacts: 762K

  • Video plays: 270K

  • Email reads: 3,460

  • Website visits: 2,394

  • MASSIVE cinema audience rated 4.9* out of 5* overall

 
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