we connect audiences with film

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what we do

We support the film community by connecting brands with film.

With our passion for film, our creativity, and our desire to produce ground-breaking work, we generate original ideas for screenings, events, content, brand campaigns and more.

We make it our mission to understand how audiences are engaging with film on a local level, globally.

 
 
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recent partners

 
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the team

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Ian Cartwright Director & Co-founder

Passionate about connecting audiences with film, cinema and brands. Named one of Box Office magazine's top 40 Under 40 2016.

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David Kapur Director & Co-founder

Expert in creative, advertising and film, David is shaping the way audiences connect with film today. Named one of Box Office magazine's top 40 Under 40 2016. 

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Richard Williams Head of Strategy & Partnerships

Working previously for the BFI and several UK film festivals, Richard completed an MA on how current audiences interact with film.

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Faaria Khan Production & Operations Assistant

A recent creative graduate, Faaria has dabbled in marketing and communications for fashion, photography and contemporary art. She’s also the founder of DUCKiE magazine.

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Gemma Cole Senior Producer

Gemma has been a Producer/Marketeer in cinema exhibition, film distribution, on brand campaigns and events for the last 10 years. She is also a painter and illustrator.

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Ellie Davidson Head of Production

With a background in marketing and events, Ellie heads up Production at eff. She's produced everything from War Child live shows, to experiential for film, music and gaming brands.

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Adam Reynolds Film Specialist

With seven years in the cinema industry, Adam is a brand partnerships expert who creates bespoke campaigns for clients on the big screen. Previous clients include Audi, BMW, Max Factor and Diageo.