what we do
We support the film community by connecting brands with film.
With our passion for film, our creativity, and our desire to produce ground-breaking work, we generate original ideas for screenings, events, content, brand campaigns and more.
We make it our mission to understand how audiences are engaging with film on a local level, globally.
Ian Cartwright Director & Co-founder
Passionate about connecting audiences with film, cinema and brands. Named one of Box Office magazine's top 40 Under 40 2016.
David Kapur Director & Co-founder
Expert in creative, advertising and film, David is shaping the way audiences connect with film today. Named one of Box Office magazine's top 40 Under 40 2016.
Richard Williams Head of Strategy & Partnerships
Working previously for the BFI and several UK film festivals, Richard completed an MA on how current audiences interact with film.
Faaria Khan Production & Operations Assistant
A recent creative graduate, Faaria has dabbled in marketing and communications for fashion, photography and contemporary art. She’s also the founder of DUCKiE magazine.
Gemma Cole Senior Producer
Gemma has been a Producer/Marketeer in cinema exhibition, film distribution, on brand campaigns and events for the last 10 years. She is also a painter and illustrator.
Ellie Davidson Head of Production
With a background in marketing and events, Ellie heads up Production at eff. She's produced everything from War Child live shows, to experiential for film, music and gaming brands.
Adam Reynolds Film Specialist
With seven years in the cinema industry, Adam is a brand partnerships expert who creates bespoke campaigns for clients on the big screen. Previous clients include Audi, BMW, Max Factor and Diageo.