A24 – Mother Mary UK Premiere
Screening, Red Carpet Production, Press Management, Cultural Programming.
An exclusive UK premiere of Mother Mary at Picturehouse Central, bringing together cast, crew, press and cultural tastemakers to celebrate the film’s upcoming cinema release.
WHY
A24 sought to create a high profile UK premiere that positioned Mother Mary within the wider cultural conversation across film, fashion and entertainment.
The objective was to deliver a premium screening experience that generated strong media attention and introduced the film to an influential audience of press, creators and industry guests.
WHAT
We produced an invite only UK premiere at Picturehouse Central, featuring a full red carpet and media line, extended introduction from key talent, preview screening and private post-film reception.
Attendees included Anne Hathaway, Michaela Coel, director David Lowery, supporting cast and crew, alongside press, influencers and film fans.
The evening opened with a high profile press line, followed by an on-stage introduction hosted by Sam Clements before the screening in Screen 1.
After the film, invited guests continued the celebration in the Members Bar, where canapés, cocktails and branded photo opportunities encouraged social sharing and networking.
The event delivered a polished and memorable premiere experience, generating significant interest across both media and social channels.
IMPACT
341 guests attended the exclusive UK premiere screening, with up to 200 guests joining the post-film reception in the Members Bar.
Attendance from Anne Hathaway, Michaela Coel, David Lowery, cast and crew, alongside leading film, fashion and entertainment press.
Press coverage across major titles including BBC London News, Dazed and British Vogue.
Multi-channel social amplification from influencers, tastemakers and invited guests.
Successfully positioned Mother Mary within the wider cultural conversation ahead of its cinema release.