Evil Dead

April 2013

Experiential cinema take-over of The Ritzy, Brixton, London for media and fans.

Why

Create an experiential launch & press photo call for the film to generate awareness.

What

Full cinema take-over of The Ritzy, Brixton including a unique “Evil Dead Shed” consumer experience, preview screenings for fans & media and a special Picturehouse podcast with the cast & crew.

Impact 

Est. exposure 2million

UK box office £2.8million

This inventive remake of the classic horror Evil Dead became the centre-point of Brixton this week. Studio Canal were interested in maximising exposure whilst staying true to the cult heritage of the Evil Dead series. By orchestrating a complete cinema takeover of The Ritzy this became a fantastic opportunity to bring Picturehouse on-board and celebrate their third Picturehouse Podcast birthday.