MASSIVE Audience Insight Report 2026

 

MASSIVE reaches 1.5M+ people monthly, generating 7M+ views per month (based on the past three months of data).

MASSIVE connects young audiences with the films, talent and entertainment they care about, helping turn online discovery into real-world experiences.

Our latest Audience Insight Report takes a closer look at the viewing habits, preferences and attitudes of the MASSIVE audience, exploring everything from cinema-going and streaming to social media, film discovery and the growing challenge of content overload.

The findings highlight the role MASSIVE plays in helping audiences discover what to watch. 89% of respondents say MASSIVE encourages them to watch more films, while 80% are more likely to watch a film recommended by the platform.

Cinema remains a big part of the picture too. 83% of respondents are frequent cinema-goers, and 89% want access to free film screenings. Meanwhile, with 83% feeling at least slightly overwhelmed by the amount of content available online, trusted recommendations and opportunities to discover something new are more relevant than ever.

Drawing on insights from respondents across the UK, the report offers a closer look at what matters to MASSIVE's audience, providing valuable perspectives for studios, distributors, streamers, cinemas and brands looking to connect with young film fans.

If you are interested in understanding and reaching youth audiences or connecting with MASSIVE get in touch here.

WHY

To better understand how young audiences engage with MASSIVE, discover films and make decisions about what to watch, both at home and in the cinema.

WHAT

  • A survey completed by 431 respondents from across the UK, exploring their cinema-going habits, streaming preferences, social media use and attitudes towards film and entertainment.

  • The findings have been compiled into a visual report, offering a snapshot of the interests, behaviours and preferences of the MASSIVE audience.

IMPACT 

  • Providing first-hand insight into young film audiences to help inform our work and support conversations across the entertainment industry.

  • The findings are made publicly available to studios, distributors, streamers, cinemas, broadcasters and brands looking to better understand and connect with the next generation of film audiences.

View the full report
 
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