Universal Pictures

Experiential.

Experiential screening of Atomic Blonde.

Why

Generate awareness of the film amongst a young, creative audience working with influencers.

What

Experiential preview event at Village Underground in Shoreditch. Influencers were transported into a highly stylized warehouse inspired by East Berlin in 1989 with live graffiti murals and lighting installations on show in the space for them to engage with.

Impact 

Est. exposure 18million+
UK box office £3.4million