Strategy and teaser campaign to promote the BFI’s Thriller Season.
Create an engaging teaser strategy to raise awareness of the Thriller season amongst 23-28 year olds with an interest in film.
Devised a creative strategy called ‘Who Can Your Trust?’ themed to the season and activated that digitally via creation of a fake company ‘The Trust Institute’, where our audience were encouraged to take ‘The Trust Test’.
Est. exposure 2.5million and 25% of web visitors took ‘The Trust Test’
Take ‘The Trust Test’ here.