Campari Entering Red x Everyman
Partnership to raise awareness of Campari's short film, Entering Red, and celebrate the centenary of the Negroni at Everyman Cinemas.
To launch Campari's short film, Entering Red, and celebrate 100 years of the Negroni cocktail.
Entering Red was premiered in the Everyman trailer reel during awards season, accompanied by nationwide complimentary sampling of the Negroni cocktail as it celebrated its centennial year.
Supported by Everyman channels, the campaign reached an estimated 6.9 million people.