Campari Entering Red x Everyman

 

April 2019

Partnership to raise awareness of Campari's short film, Entering Red, and celebrate the centenary of the Negroni at Everyman Cinemas.

 

Why

To launch Campari's short film, Entering Red, and celebrate 100 years of the Negroni cocktail.

 

What

Entering Red was premiered in the Everyman trailer reel during awards season, accompanied by nationwide complimentary sampling of the Negroni cocktail as it celebrated its centennial year.

 

Impact 

Supported by Everyman channels, the campaign reached an estimated 6.9 million people.

 
 
Gemma Cole