Jameson Irish Whiskey & Film

 

Global film strategy, planning and activation for Jameson Irish Whiskey.

Since 2011, we have been working with Jameson Irish Whiskey as their global film agency. We consult on and devise strategy, which is rolled out worldwide.

We’re involved across their key film campaigns, partnerships and outreach to the film industry, acting as the bridge between the brand and the film community internationally. Our role also includes content creation, production and event curation.

A large part of our work focuses on Jameson First Shot which is an annual, global short film competition created to give up-and-coming filmmakers their first shot in the industry. Each year, the competition gives three writer/directors the opportunity to write for and direct major acting talent in a short film, fully funded by Jameson and supported by Dana Brunetti. Acting talent from previous years has included Dominic West, Maggie Gyllenhaal, Adrien Brody, Willem Dafoe and Uma Thurman.

As well as working on the strategy and project management for Jameson First Shot, we also produce all of the film and print content for the project.

In addition, we co-produce the Jameson First Shot Weekender; an annual film-making festival in Los Angeles. For up-and-coming filmmakers, the festival hosts expert film panels and hands-on workshops.

 
Gemma Cole