Jeep x Jurassic World: Fallen Kingdom

 

November 2018

A partnership between Jeep and Jurassic World: Fallen Kingdom, inviting London’s South Bank to experience the thrill of the chase in the all-new Jeep Wrangler.

 

Why

To raise awareness of the all-new Jeep Wrangler and celebrate the Home Entertainment release of Jurassic World: The Fallen Kingdom.

 

What

An installation on London’s South Bank saw a life-size Tyrannosaurus Rex erected alongside the new Jeep Wrangler, as seen in Jurassic World: Fallen Kingdom. Passers-by were invited to climb inside the new Jeep Wrangler and receive a photo of themselves being chased by the 40-foot dinosaur, all shared via the Jurassic World social media channels.

 

Impact 

Total reach of more than three million people through publicity and social media.

 
 
createGemma Cole