Our entertainment platform which bridges the gap between digital discovery and real world experience for Gen Z audiences.

WHY we created massive cinema.

MASSIVE Cinema was born out of a simple but urgent mission: to combat loneliness and isolation among young people.

“In today’s fragmented world, connection can feel harder to find than ever—especially for Gen Z, where 71% report feeling lonely often or always.”

— Cigna U.S Loneliness Index, 2023

We didn’t set out to build just another film club or content platform.

We set out to create inclusive third spaces — places beyond home and work where people feel truly seen, invited, and connected. And it had to be authentic and nationwide.

Cinema, social media, and design became our tools.

We combined the magic of shared screenings, the immediacy of digital platforms, and the distinctiveness of strong design to craft spaces—both physical and digital—where genuine connection happens naturally.

From 2019 to 2022, we were awarded funding by the BFI and National Lottery to help introduce our growing, diverse community to British cinema and emerging talent—at a time when they were struggling to cut through.

When the pandemic hit, we adapted. Moving fully online, we used watchlists, content, and virtual screenings to bring people together when they needed it most.

WHAT is massive today?

MASSIVE will always be here to bring people together but today, Massive is also solving another urgent challenge:

There’s never been more to watch — but finding what’s worth your time has never felt harder.

Gen Z streams more than ever, but trusts less, skips more, and craves real connection amid the noise.

77% feel overwhelmed by the sheer volume of streaming content (Whip Media, 2023)
32% say they worry about missing the “best” thing (Nielsen, 2023)

Massive Cinema is uniquely positioned to bridge the gap between digital discovery and real-world experience.

We are powered by a loyal, socially conscious Gen Z audience (76% aged 16–30) who come for the recommendations, but stay for the community.

We’ve grown to nearly 27,000 highly engaged followers — with a rare 8% engagement rate — and now reach over 1 million people every month.

Massive offers clarity and belonging in the chaos.

We’re not powered by algorithms.
We’re powered by people.

Massive is a trusted space, built for a fragmented world — where brands have a rare opportunity to connect with audiences who want to show up, engage, and share.