MASSIVE
Our entertainment platform which bridges the gap between digital discovery and real world experience for Gen Z audiences.
WHY we created massive cinema.
MASSIVE Cinema was born out of a simple but urgent mission: to combat loneliness and isolation among young people.
“In today’s fragmented world, connection can feel harder to find than ever—especially for Gen Z, where 71% report feeling lonely often or always.”
We didn’t set out to build just another film club or content platform.
We set out to create inclusive third spaces — places beyond home and work where people feel truly seen, invited, and connected. And it had to be authentic and nationwide.
Cinema, social media, and design became our tools.
We combined the magic of shared screenings, the immediacy of digital platforms, and the distinctiveness of strong design to craft spaces—both physical and digital—where genuine connection happens naturally.
From 2019 to 2022, we were awarded funding by the BFI and National Lottery to help introduce our growing, diverse community to British cinema and emerging talent—at a time when they were struggling to cut through.
When the pandemic hit, we adapted. Moving fully online, we used watchlists, content, and virtual screenings to bring people together when they needed it most.
WHAT is massive today?
MASSIVE will always be here to bring people together but today, MASSIVE is also solving another urgent challenge:
There’s never been more to watch — but finding what’s worth your time has never felt harder.
Gen Z streams more than ever, but trusts less, skips more, and craves real connection amid the noise.
77% feel overwhelmed by the sheer volume of streaming content (Whip Media, 2023)
32% say they worry about missing the “best” thing (Nielsen, 2023)
MASSIVE Cinema is uniquely positioned to bridge the gap between digital discovery and real-world experience.
We are powered by a loyal, socially conscious Gen Z audience (76% aged 16–30) who come for the recommendations, but stay for the community.
As a platform, MASSIVE reaches 2m+ monthly with 11m+ views per month (based on the past 3 months of data) - our ‘always on’ approach means we are amongst the first to talk about the hottest new releases and talent news, generating engaging Gen Z focused content that results in a large amount of shares from our followers who view MASSIVE as a trusted voice within the conversation.
95% of all MASSIVE audiences say the brand appeals to them, increasing to 98% with 16-24’s. (MASSIVE Insight Report Aug 2025)
76% of all MASSIVE audiences are more likely to watch a film if recommended by MASSIVE. (MASSIVE Insight Report Aug 2025)
MASSIVE offers clarity and belonging in the chaos.
We’re not powered by algorithms.
We’re powered by people.
MASSIVE is a trusted space, built for a fragmented world with various opportunities for partnerships. Campaigns are targeted, high reach & high engagement but importantly allow young audiences to not only discover but experience, share, wear and participate in the content we platform.
Relevant brand partners looking for attention and engagement have a rare opportunity to connect with audiences who want to show up, engage, and share.
IMPACT
Always on. Everyday. 24/7 (Web, Insta, TikTok, Email)
Reaching 2m+ monthly with 11m+ views per month (based on the past 3 months of data).
76% aged 16–30.
Regular UK wide screenings & exclusive content including meme round ups, merch, entertainment news and more!
Weekly : Film of the Week (What to watch in Cinema).
Weekly : Weekend Watchlist (What films to watch at home).
Monthly Releases (What to watch in Cinema).