Made of Stone – World Premiere

May 2013

World premiere for The Stone Roses: Made of Stone.

Why

Generate awareness for the film with a world premiere in Manchester.

What

World Premiere + Q&A at Victoria Warehouse in Manchester with the band, broadcast in to 200+ cinemas UK nationwide. After party with DJ A Guy Gerald. All supported by Stella Artois and Virgin Media.

Impact 

3 live shows over 2 days with 4,500 guests.

Est. exposure 158million+

Biggest box office opening for a Shane Meadows film.

“Thanks to the success of the premiere event, Made of Stone
represents the biggest ever opening for a Shane Meadows film.”
– Charles Gant, The Guardian

Winner of Screen International Premiere 2013.