Xperia Lounge x Rakuten

March 2018

Partnership for Sony's Xperia Lounge app and video-on-demand streaming service Rakuten.

Why

To reward Sony’s global users on their Xperia Lounge app.

What

A partnership with video on demand platform Rakuten to give users across five territories a complimentary Rakuten film stream to enjoy at home.

Impact 

Gave Sony a reward to promote to their 1.65m monthly active users across France, UK, Spain, Germany and Italy, delivering 525,000 engagements, with c90,000 film streams redeemed.