E4 Slackers Club

 

A national film club that invites students to watch free monthly preview screenings at their local Picturehouse Cinema.

 

Why

Help E4 reward and grow their audience, introduce students to their local Picturehouse Cinema and create targeted word of mouth campaigns for distributors around their latest film releases..

 

What

The club is designed to offer students the chance to attend free preview screenings every month at all Picturehouse Cinemas across the UK. Supported with a nationwide marketing activity each month including a TV campaign on the E4 channel.

 

Impact 

 Reaches 80% of 16-24s in the UK and has had a lifetime membership of 300k+ students.

 
 
createGemma Cole