The Conjuring 2: Live Experience
Live immersive theatre production & preview for the European launch of the film.
Create an experience to generate buzz and awareness of the film amongst horror fans in the UK & Europe.
A seemingly simple showcase of exhibits from the film for press, became a terrifying, immersive, horror experience where guests reactions were filmed live using night vision tech and generating clips that were shared online.
6 live shows / 3 days / 400 guests
Est. exposure 98million+
UK & Europe box office £25million