MASSIVE Audience Insight Report (Q1) 2025

Based on insights from 1,000 MASSIVE community members, this report reveals the entertainment habits shaping how Gen Z connects with film, TV, and culture.

MASSIVE is a unique channel tapping into youth culture, streaming, cinema and all the topics it kicks up. “it’s the mate who tells you what to watch”

MASSIVE spans web, social, events, merch, editorial, content creator & research with 1.35m+ users reached monthly.

In March 2025 we undertook the latest MASSIVE Audience Insight Report. These insight reports are where we gather data to inform our understanding of how young adults are engaging with MASSIVE and wider entertainment, right now.

With each Insight Report, a nationwide sample (circa 1,000) of people engaged with MASSIVE are recruited via social media, targeted ads & our MASSIVE email database.

Results of this Insight Report are presented at various industry events and are now publicly available below.

If you are interested in understanding and reaching youth audiences or connecting with MASSIVE get in touch here.

WHY

To learn how young adult audiences are interacting with MASSIVE and their wider entertainment behaviours.

WHAT

• A survey sent completed by a nationwide pool of respondents engaged with the MASSIVE brand, recruited from the MASSIVE database and social media. Survey includes questions aimed at finding out how they watch, what they want from MASSIVE going forward, and what they’re most interested in and excited for from the entertainment world.

• All compiled into a report with engaging design that can be shared with the wider industry.

IMPACT 

• Gaining valuable first-hand insight into young adult audiences in the UK, with open access online for broadcasters, streamers, distributors, studios, cinemas and advertisers.