Prime Premieres
Screening, Experiential.
Screenings for Prime for 5 titles across 75 cinemas throughout the UK and Ireland, complete with cinema takeovers and sampling.
WHY
Create a rewarding experience for Prime Members, bringing Amazon Prime Premieres to the UK with exclusive early preview screenings for fans.
WHAT
We created the Prime Premieres experience a chance for Amazon Prime customers to see the titles both early and for free.
Prime took over 70 Cineworld and ODEON locations across the UK and Ireland Screening 5 films and tv shows(Candy Cane Lane, Reacher, Gen V, Good Omens 2 and 007 Road To a Million).
Prime took over the sites with their branding before and after the events and we delivered additional activity across each prime release including costume displays, photo-ops and giveaways.
“ElevenFiftyFive is always on top of the projects we work with them on. They take initiative to outline deadlines, flag any concerns before they become a problem, and provide a thorough post-event report. Everyone is constantly working to make the event experience better and it feels like the company truly cares about the projects we hire them for!”
IMPACT
75 Screening experiences for Prime Customers
5 Amazon Prime Releases shown
Hosted over 6800 attendees