MASSIVE Audience Insight Report (Q3) 2025

MASSIVE reaches 2M+ people monthly, generating 11M+ views per month (based on the past three months of data).

Over 1,000 young adults across the UK helped shape the latest MASSIVE Insight Report, giving us a snapshot of the entertainment habits driving culture today.

MASSIVE isn’t just a platform, it’s that mate who tells you what to watch. It bridges digital discovery with real-world experiences, connecting primarily Gen Z audiences (80% aged 18–35) to the entertainment they care about.

The August 2025 report explores how young adults are engaging with MASSIVE and the wider entertainment landscape, drawing on a nationwide sample recruited via social media, targeted ads, and our MASSIVE email community.

These insights inform our work, are shared at entertainment industry events, and a summary is now publicly available below, giving anyone interested a clear view of what’s shaping entertainment engagement today.

If you are interested in understanding and reaching youth audiences or connecting with MASSIVE get in touch here.

WHY

To learn how young adult audiences are interacting with MASSIVE and their wider entertainment behaviours.

WHAT

• A survey sent completed by a nationwide pool of respondents engaged with the MASSIVE brand, recruited from the MASSIVE database and social media. Survey includes questions aimed at finding out how they watch, what they want from MASSIVE going forward, and what they’re most interested in and excited for from the entertainment world.

• All compiled into a report with engaging design that can be shared with the wider industry.

IMPACT 

• Gaining valuable first-hand insight into young adult audiences in the UK, with open access online for broadcasters, streamers, distributors, studios, cinemas and advertisers.