Campari at The Roses UK Premiere

Premiere Activation

With Campari we didn’t just sponsor The Roses premiere, we stepped inside it with relevancy and purpose.

WHY

Deliver a high-impact brand takeover for Campari at the UK premiere of The Roses, aligning the brand with a premium entertainment moment and delivering standout visibility among film, media and influencer audiences.

WHAT

We brokered an official drinks partnership between Campari & Searchlight Pictures for The Roses UK premiere.

Our activation formed a complete takeover of all bars including perfectly served cocktails and branded POS at both official premiere and afterparty.

Attendees included talent, filmmakers, media, influencers and VIP guests in attendance, Campari quickly became the drink of the night.